What are the advantages of being part of a Trade Show?

Among the benefits a company gets by presenting its products and services during a show are: getting in touch with other companies that offer similar products, having a face to face contact with possible suppliers, buyers, professional people, competitors and other national and international distributors, depending on the kind of exposure range of each event.

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How to communicate to do better Business?

We are always communicating something. Even when we are not speaking. Business can only be generated through communication. The company that communicates better will be the one that sales over those which communication is flawed or fails to deliver its main message. The secret to communicating effectively its pretty simple, the first thing to know is how to listen. By listening to our customers we get to know them. By knowing them new questions arise, generating a virtuous circle. It's also important to observe. Knowing how to observe means to understand the commercial context and knowing how to take it. In order to do this we must learn how to think, how to discover and how to draw our own conclusions to get the attention and interest in order to create desire. The proposal must relate coherently to the facts, ideas, arguments and suggestions.

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Tips for Succeeding at a Trade Show

1.- Identify specific, achievable and measurable objectives of your participation.
2.- Choose the right kind of event according to your objectives.
3.- Plan and develop an efficient previous promotion campaign.
4.- Choose the design and decoration of your stand according to your objectives.
5.- Choose and train the staff in charge of the stand.
6.- Attract more potential customers to your stand.
7.- After the expo, you should measure the return cost of the investment.
8.- Develop a follow up plan for the contacts made during the event.


Remember, nothing gets built by itself. There is a lot of hard work to do, before and after the expo.

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How to attract more potential customers to your stand?

1.- Your location inside the expo is very important. Consider where your competitors will be located, and the proximity to the entrance and exit to each room. Where the resting and snack areas will be and how that can affect or beneficiate your product.

2.- The Position of your stand should be displayed in a way that it invites visitor to come in. Having a U shape way makes it easier for you and your visitors to have a better interaction and a better approach.

3.- Cover the tables with long tablecloths that reach the floor. This is visually more aesthetic and allows you to use the space underneath the table for storage.

4.- Display your products in a vertical way in shelves hanging in the back. This makes the space look bigger and attracts more people.

5.- Use bright colors, yellow, red, green, blue and such. It helps to be seen from the distance. Place each item according to its color.

6.- Show information about your product in a clear way, what you are offering and its specific features.

7.- Offer free samples, souvenirs or to sign in on a guest book to get a free product or a special gift.

8.- It's the best presentation card for your company and the most powerful tool to show in a clear, dynamic and precise way all the different aspects of your business such as products, services, technology, work area, equipment and general values. Saves time and costs required presenting your company in your country and abroad. It shows clearly what is hard to say in words. Projecting a professional video on your stand gives you a unique competitive advantage.



Companies who really wish to participate in national and international markets have a bigger need to be present in different kinds of shows. These events by themselves mean endless possibilities for your business.

Expos are nowadays one of the most powerful and efficient tools for the industry. If you wish to get in touch with high quality suppliers, to get to know your competitors or to highly increase your sales you should know that being part of an expo is a vital necessity for business to grow and develop. In Europe, Asia and America, entrepreneurs keep themselves updated by being part of such expos.